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Confidential · Executive Briefing
Premium B2B Add-On Proposal

Turn every XPR Media release into aliving revenue engine.

The Living Press Release Amplification Ecosystem attaches to your existing wire SKUs as a $2,500 premium add-on — generating microsites, AI-amplified social, answer-engine citations, and reverse-IP lead capture automatically for every announcement you distribute.

Open Command Center
Per-Release Unit Economics
XPR Media base wire SKU$1,200
Amplification Add-on (LawTegic)+$2,500
Realized client EMV per release$2.8M
Client ROI multiple1,120×
Across XPR Media's release volume, a 35% attach rate at $2,500 ARPU lift translates to an estimated +$8.4M annualized high-margin revenue.
Pablo Intent — tailor the pitch in real time
3 quick reads. Whitney, the ROI model, and the pilot frame adapt instantly.
Pablo's #1 goal right now
Hard constraint we can't break
Decision timeline
Nothing tailored yet — pick one of each.
Why this wins for XPR Media

Four structural advantages over wire-only distribution

+$2,500 ARPU per release

Premium Amplification add-on attaches to existing wire SKUs. Pure margin uplift — no new sales motion required.

AI-native by default

Every release auto-generates LinkedIn narrative, X threads, microsite, and reverse-IP lead intel. Zero client lift.

Reverse-IP lead capture

Turns earned media into pipeline. Fortune 500 visitor traffic surfaces as named accounts with auto-drafted Co-CEO outreach.

Edge-deployed · white-labeled

Runs under the XPR Media brand on your infrastructure. SOC 2-ready, multi-tenant, zero data leakage.

Wire-only vs. XPR Media + LawTegic Amplification
Same release. Same wire footprint. Materially different client outcome.
Capability
Wire Only
XPR + Amplification
High-DA syndication (Bloomberg, AP, Reuters)
Living microsite per release
AI-generated LinkedIn + X amplification
AI answer-engine citation tracking
Reverse-IP corporate visitor unmasking
Auto-drafted Co-CEO outreach to hot leads
Real-time EMV + executive dashboard
White-label under XPR Media brand
Buyer's journey · XPR Media-led

How your customer experiences this — start to renewal

Sold as an XPR Media SKU. Billed on the XPR invoice. Branded under xprmedia.com. LawTegic is the engine — invisible to the issuer. Every step below is designed to add zero friction to your existing wire flow.

Total issuer time-on-task: under 30 seconds
0:00
01 · Buyer lands in XPR checkout
Issuer (IR / Comms lead)
Sees a single new line item: Living Amplification.

No new login, no new vendor, no procurement cycle. Same XPR cart, one toggle. Pre-checked on USA TODAY-tier releases.

1 click
0:15
02 · One-click attach at $2,500
Issuer
Add-on attaches to the wire SKU they already trust.

Billed by XPR, branded by XPR, supported by XPR. LawTegic is invisible plumbing. Margin lands on XPR's P&L immediately.

Same invoice
T-0
03 · Release crosses the wire
XPR distribution
Amplification fires the moment the wire goes live.

Microsite spun up, LinkedIn + X threads drafted, AI-citation engine seeded, reverse-IP tracker armed. Zero touch from the issuer.

Zero ops
T+24h
04 · Issuer opens the dashboard
Issuer
Sees EMV, citations, and named Fortune 500 visitors.

First time their CFO sees a wire release with measurable pipeline attached. The dashboard lives at xprmedia.com/releases — your URL, your brand.

One link in email
T+30d
05 · Renews on the next release
Issuer + XPR success
Attach rate compounds. Add-on becomes default.

Modeled 35% attach in quarter one, 60%+ by quarter three as the dashboard becomes the artifact IR teams forward internally. ARPU re-rates permanently.

Pre-checked by default
What XPR Media owns
  • The customer relationship and contract
  • The brand on every surface (cart, dashboard, email)
  • The pricing, packaging, and invoice
  • The data and the renewal motion
What LawTegic operates in the background
  • AI orchestration: microsite, social, citations, reverse-IP
  • Infrastructure, uptime, model costs, compliance posture
  • Continuous improvement to the engine — you inherit it
  • Zero headcount required from your 11-person team
Five-minute live demo

What you'll see when you click "Run Live Demo"

Next step for XPR Media

30-day co-branded pilot. Ten releases. Zero infrastructure lift.

We deploy under the XPR Media brand, attach to your top ten enterprise releases this quarter, and report uplift on EMV, qualified leads, and AI-citation share.